When your primary offering to customers is a somewhat nebulous service like “consulting,” it can be difficult to speak plainly, to show results, to convince others of your inherent value. The management consulting firm also prioritizes quality feature images, alternating between custom illustrations, stock imagery and simple text overlays. Graphical representations of survey results, video interviews of executive team members and articles summarizing proprietary trends reports are just a few of the ways Deloitte conveys its brand values to followers.
And through its LinkedIn page, Deloitte posts timely, relevant content several times a day, and in different formats. Deloitteįew organizations carry the B2B reputation of Deloitte, which is known to produce quality content in the form of lengthy industry reports, data-driven research and insights from internal experts. And by inputting their own expertise and use cases, they position themselves on LinkedIn as a go-to resource for timely content on important tech developments. In a nutshell, HubSpot grants you the insight for great content ideas.īy elaborating and offering examples on the latest tech, such as machine learning and artificial intelligence, AWS co-opts part of the larger conversation around these topics. The brand’s blog post formula is one of the best of its kind, breaking down all the essential marketing ins and outs for its readers. You know the name, and you probably know the game - HubSpot markets software products for sales, inbound marketing and customer service. So, here are 5 companies getting the job done. With these figures in mind, it’s clear that B2B marketers who aren’t running strong LinkedIn content promotion are leaving qualified leads on the table.
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